Press Releases James Burrows joins Litelogic as chief executive

James Burrows, the founder of digital advertising firm Espotting, has joined Litelogic, as chief executive.

Co-founders James Sirmon and James Theobald commented: “James has over 14 years’ media and advertising experience in multinational advertising agencies; together with his understanding of the digital ad industry gained in his first start up Espotting are a powerful combination to guide and drive Litelogic onto the global stage.

James says: “Litelogic is the right business, with the right products at the right time, in the right industry.  Outdoor advertising is on the brink of a revolution that will dramatically alter the way advertisers target their campaigns and commission their creative.  Litelogic is perfectly poised to take advantage of it. This is an enormously exciting opportunity.”

James cut his teeth with agencies such as Publicis, J Walter Thompson and  Rainey Kelley Campbell Roalfe creating award-winning campaigns for some of the world’s best known brands including Virgin, HP, Renault, Nintendo, Madame Tussauds and Guinness.   While at Publicis, he was hailed as a “Face to Watch” by Campaign Magazine.

In 2000, James joined the founding team behind Europe’s first and largest pay-per-click advertising network, Espotting Media - now Miva – still one of the best-known European online success stories, winning many awards in its time including the prestigious Financial Times’ Top 50 Creative Businesses and Jupiter MMXI’s Top 10 Future Successes.