Global Positioning System (GPS)
This system enables content to be dynamically uploaded and changed based both on the location of the bus, and on the time of day.
STEP ONE
Content is uploaded to either single or multiple displays to reach the target demographic audience.
STEP TWO
These locations, in this case a bus, then activate the passing media. This is automated.
STEP THREE
The ad is seen by the right audience, at the right time of day, and in the right location.