It was good to see Litelogic with a stand at Screen Media Expo Europe last week. Having now read their media pack and seen them on their stand it’s a little bit clearer to us what they will be doing going forward.

They are clearly pitching a total solution ‘The Outdoor Advertising Digital System’ which is made up of their Evolution Displays LED matrix (used of course at the moment both on sides of buses and in some billboard sites) together with their Litecast Web Application (the software in their previous ‘life’ they always wanted to be known for but never pushed or perhaps knew how to push).

It will be interesting to see how they get on.

Chris Sheldrake

• Digital Screens have achieved critical mass in major cities.
• People notice screens and have a positive attitude towards them.
• Ad recall on digital screens is high.

Outdoor Advertising on static sites full year revenue decreased by 3.8% whereas digital revenue for the same period increased 57%. That is amazing!

Alan James the CEO of the OAA commented "Against the backdrop of the current economic climate both results are more than satisfactory. One of the driving forces behind this performance has been the continued increase in digital screen revenue. Digital screen revenue in 2008 accounted for 7.1% of all Outdoor revenue."