Litelogic is a new and exciting outdoor digital display system company that is now offering an innovative bus opportunity. Litelogic is taking digital advertising to a new level and their Evolution Bus Display System is currently rolling out in cities across the world. The 12 mm LED screens are full colour, ultra thin and sunlight visible. It is a system that has gone through rigourous testing and is proven to work in all weather conditions and is highly durable..

Already running successfully in the UK and America, this system is complete with Litecast software and the platform can operate more than one advertiser is a given cycle.This new opportunity will allow local SA bus companies to expand their offering and give them a massive potential revenue stream. The message is sent via GPS and can run ads all day but also your own promotions, public information clips and is all web based. Being able to split up your advertising into day parts, hour parts, minute parts, allows for a far greater ad revenue and reach than a one-off static branding.

CBS Outdoor said that “Our digital bus campaign with Litelogic is a measurable success. Recall and recognition of our 25 digital buses is equivalent to what our advertisers get from a medium weight static campaign on 700 paper posters.”

For further information;

Please contact Heather Pirret on 0208 977 6600.

• Digital Screens have achieved critical mass in major cities.
• People notice screens and have a positive attitude towards them.
• Ad recall on digital screens is high.

Outdoor Advertising on static sites full year revenue decreased by 3.8% whereas digital revenue for the same period increased 57%. That is amazing!

Alan James the CEO of the OAA commented "Against the backdrop of the current economic climate both results are more than satisfactory. One of the driving forces behind this performance has been the continued increase in digital screen revenue. Digital screen revenue in 2008 accounted for 7.1% of all Outdoor revenue."