Digital Outdoor Company Litelogic Appoints Morten Gotterup to Head North American Operations
LONDON & NEW YORK--(BUSINESS WIRE)--January 24, 2008 01:20 PM Eastern Time -- Litelogic, announced today the opening of its HQ offices in New York, and has appointed Morten Gotterup as CEO of Litelogic Inc.
Litelogic was the first company to offer a fully integrated digital outdoor network, the first to produce a high definition outdoor display – 4 times the resolution of other displays and the first to market rotunda shaped full video screens – an entirely new outdoor format.
Morten has extensive industry experience. He was previously Senior Vice President at Clearview Cinemas/Cablevision Systems Inc, and joins Litelogic from OOH Vision Networks, where he was President.
Morten Gotterup said: “Litelogic is pioneering the next generation of outdoor advertising, and the team is at the forefront of both the technology and its application in the market place. I am delighted to be joining Litelogic at such an exciting time.”
James Burrows, Litelogic’s Group CEO commented: “In Morten Gotterup we have found the essential key addition to Litelogic’s management team at what is a pivotal time in the evolution of outdoor advertising. He has exactly the right combination of skills as well as a shared vision that will help take Litelogic to its next level of growth. The appointment of Morten, who will be heading up our North American operations, is the culmination of what has been an extensive and carefully conducted search for the right individual. We’re delighted.”
Notes to Editors
About Litelogic
Litelogic has three prime digital outdoor advertising lines: Evolution, Revolution and Specials.
Evolution
Evolution displays are the highest resolution, thinnest, lightest and most energy efficient LED panels currently on the market. Designed for the transit market, Evolution displays are modular and can be made to any traditional poster size up to and including 96-sheet.
The Evolution bus side panels have been trialed on 25 London buses for over two years with CBS Outdoor with great success for advertisers such as Yell and Last Minute.
Revolution
Litelogic’s Revolution technology is the highest quality outdoor display in the world. Designed and built to Litelogic patents, the units utilise spinning technology that produces a display four times better quality than conventional screens, costs a fraction of the nearest competitor and has been successfully tested in live trials in Liverpool.