DEMAND FOR OUTDOOR WILL GROW

Outdoor advertising is increasingly taking a larger share of advertising budgets, due largely to the emergence of digital technology. Digital displays are set to achieve critical mass in major cities and will compete with other mainstream media, such as TV and radio, for advertising budgets, both in terms of market coverage and their ability to deliver more targeted messaging. Historically, advertisers running time-based campaigns could not consider outdoor advertising: digital advertising changes this.

TECHNOLOGICAL ADVANCES

To date, flat-panelled LED displays using huge numbers of LEDs with complex electronics have led the way in the digital transformation of the outdoor market, but high costs have stopped digital from becoming mainstream and scalable. Today, high quality, affordable displays with integrated scheduling platforms are now making wide-scale global digital outdoor advertising a viable proposition for the first time. Digital campaigns offer greater opportunity for creativity, flexibility and targeting with greatly increased scope for advertisers.

LOW COST LOCAL CAMPAIGNS

Lower production costs through the use of digitally produced and uploaded advertisements make the outdoor market commercially viable for small advertisers. Litelogic is committed to providing the outdoor industry with much more detailed market information about their sites and can provide advertisers with more effective ways of booking campaigns, targeting creative content, and measuring spend versus success. Ultimately, our solutions will enable the entire outdoor industry to more effectively measure campaign activity and much more closely align itself with the online advertising models that have come to define and drive the internet.